We had the pleasure of working with the Joint United Nations Programme on HIV and AIDS (UNAIDS) team – to produce UNAIDS Keeping Score III Publication.
Visually, the idea for the cover design portrayed the numerical (‘keeping score’) and human aspects to create the cover, which was also die cut – ie. the numbers were cut out, so that when this page was lifted, it revealed the next page which had a collage of faces.
This publication won a Silver ADDY Award.
The theme for this Annual Report centered around the fact that for the past 40 years NIB had left lasting impressions on the lives of thousands of clients, each with a unique and compelling story.
The heroes of these stores include the NIB staff, who have gone above and beyond to help each client. The theme celebrated these stories and the employees who have worked and continue to work assiduously to provide an extraordinary level of care to every client.
One Drop Causes A Ripple Effect
In theory, one drop causes a ripple
effect. Every single thought leads to
an action, which creates another
action.
This was the inspiration behind the Annual Report Concept. The Bank’s
role is an important one, with their
customers at the centre of
everything they do. Integrity is heavily highlighted as one of
their core values; as a defining trait that helps positively impact customers’
lives, communities, the nation,
and even the world.
From a student’s dream to one day
becoming a life-saving doctor, to the
excitement of a couple taking that
first step toward home ownership, to
the dreamer who will one day
achieve success as an entrepreneur,
The Bank is proud to be part of their clients’ journeys. And renewed their commitment to
building a better bank and solidifying
the belief that every customer has the
right to become better off.
This publication won a Silver ADDY Award for Concept and Design.
To celebrate the Agency’s 20th Anniversary, we created an Anniversary Supplement. The supplement paid homage to the VTI story, notable projects, clients through the years and some the people behind the magic! Cheers to 20!
This publication was a pleasure to write. It’s rare that you get to witness first hand the yeoman’s service of a financial giant. In close partnership with the Bank, the agency had a front row seat to the many CSR initiatives the Bank championed. With this ‘frontline’ experience, I was able to better script this piece through the eyes of a witness – telling the story of ‘Better Off’ – for a more enjoyable and authentic read.
Our quest for ‘Better Off’ continued into 2018, with first hand accounts of the Bank’s CSR initiatives. Once again, with this ‘frontline’ experience, I was able to script an authentic piece which made for another enjoyable read.
The Ministry of Sport was undergoing a rebrand exercise and we were selected to partner with them through the change management process.
One of the key collateral pieces was the creation of an Employee Handbook, which was reimagined as an Employee Playbook complete with a actual laced cover in keeping with a sporting theme.
This project won two (2) Gold ADDY Awards.
