Ripple Effect
Overview
One Drop Causes A Ripple Effect
In theory, one drop causes a ripple effect. Every single thought leads to an action, which creates another action.
This was the inspiration behind the Annual Report Concept. The Bank’s role is an important one, with their customers at the centre of everything they do. Integrity is heavily highlighted as one of their core values; as a defining trait that helps positively impact customers’ lives, communities, the nation, and even the world.
From a student’s dream to one day becoming a life-saving doctor, to the excitement of a couple taking that first step toward home ownership, to the dreamer who will one day achieve success as an entrepreneur, The Bank is proud to be part of their clients’ journeys. And renewed their commitment to building a better bank and solidifying the belief that every customer has the right to become better off.
This publication won a Silver ADDY Award for Concept and Design.
In theory, one drop causes a ripple effect. Every single thought leads to an action, which creates another action.
This was the inspiration behind the Annual Report Concept. The Bank’s role is an important one, with their customers at the centre of everything they do. Integrity is heavily highlighted as one of their core values; as a defining trait that helps positively impact customers’ lives, communities, the nation, and even the world.
From a student’s dream to one day becoming a life-saving doctor, to the excitement of a couple taking that first step toward home ownership, to the dreamer who will one day achieve success as an entrepreneur, The Bank is proud to be part of their clients’ journeys. And renewed their commitment to building a better bank and solidifying the belief that every customer has the right to become better off.
This publication won a Silver ADDY Award for Concept and Design.
Client
Scotiabank Trinidad and Tobago
Role
Executive Creative Director
Year
2016
