A little bit about me

Over the past 18 years, I’ve built a successful career within Trinidad and Tobago’s advertising industry, working as an extension of national, regional and international marketing/brand teams. My responsibilities include interpreting/producing creative and/or business briefs, strategizing, conceptualizing and writing campaigns and marketing materials, creative team leadership and management.

I’ve used these skills to execute product launches, develop corporate /brand identities and communication guidelines. These skills have also allowed me to develop initiatives, digital ideas, internal and external marketing communication plans, trade activations and event concepts, which have been utilized in a myriad of environments. I also transform ideas from concept to reality through engaging storytelling, digital videos, slogans, jingles, brand identities, as well as signage for traditional and non-traditional media channels.

Yet, I felt the need to enhance my skills with the eager and ongoing pursuit of solid marketing credentials from the UK-based Chartered Institute of Marketing (CIM), where I’m an elected Member and Chartered Marketer for over 15 years and counting.

Over time, I’ve gained fantastic production experience, coordinating with production houses and independent vendors, freelancers, photographers, producers, etc. to create  audio/visual/digital content (television commercials, corporate videos, brand and social media videos etc.), as well as design and print publication projects. 

I’ve also explored my interest in TV presenting and obtained my Diploma in Media Training from Aspire TV Presenter Training (UK-based).

So if you’re finally ready to create something magical, let’s connect!

Cheers!

Astrid