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Category: Financial

You Only Need ONE Reason

In the heights of the COVID 19 Pandemic. Our client Republic Bank Limited – with branches across the Caribbean – charged its digital and traditional agencies with the task of creating a regional vaccination campaign that would encourage customers to ‘take your shot’ and get vaccinated.

The essence of the campaign spoke to all the moments and occasions we all wanted to ‘get back to’: seeing our friends and family, heading to the beach or on a roadtrip, meeting friends for lunch, dinner or a coffee, going the gym, movie night, traveling and the list goes on and on.

The crux of the messaging was rooted and inspired by the Bank’s tag line “We’re the ONE for you”. “You only need ONE reason” stirred up questions like, What’s your ONE reason for getting vaccinated? Who’s the ONE person you would get vaccinated for? Who’s the ONE person you want to protect? What’s the ONE activity you want to get back to?

“You only need ONE reason” really pushed to encourage people across the region to find their ONE reason to go get vaccinated. Campaign visuals were tailored according to individual territory nuances. The campaign featured heavily across digital and traditional media channels with multiple spin offs such as “I did it because”, “My one reason is…”

This campaign won two (2) Silver ADDY Awards and one (1) AAF District 4 Silver ADDY Award.

Where People Are People…

To celebrate Tatil’s 50th Anniversary, we created a campaign centered around one of its core Brand Icons – its signature building. This building serves as the Company’s headquarters. The words TATIL light up the sky nightly, an irresistible yet gentle reminded of the Insurance giant’s presence and service to the nation over the past 50 years.

A timeline theme was combined with shots of the building with core values being highlighted throughout. One of the campaign’s defining features was the publication of a calendar, which, when all months were lined up, created the illusion of a timeline.

Another defining feature was the execution of a time
capsule. As Tatil’s 50th Anniversary celebrations were about to take flight, the nation community was celebrating its 50th Anniversary of Independence, these two commemorative events overlapped and the sealing of the time capsule was a momentous tribute to both occasions.

Rejuvenation Imprint

The theme for this Annual Report centered around the fact that for the past 40 years NIB had left lasting impressions on the lives of thousands of clients, each with a unique and compelling story.

The heroes of these stores include the NIB staff, who have gone above and beyond to help each client. The theme celebrated these stories and the employees who have worked and continue to work assiduously to provide an extraordinary level of care to every client.

Ripple Effect

One Drop Causes A Ripple Effect

In theory, one drop causes a ripple
effect. Every single thought leads to
an action, which creates another
action.

This was the inspiration behind the Annual Report Concept. The Bank’s
role is an important one, with their
customers at the centre of
everything they do. Integrity is heavily highlighted as one of
their core values; as a defining trait that helps positively impact customers’
lives, communities, the nation,
and even the world.

From a student’s dream to one day
becoming a life-saving doctor, to the
excitement of a couple taking that
first step toward home ownership, to
the dreamer who will one day
achieve success as an entrepreneur,
The Bank is proud to be part of their clients’ journeys. And renewed their commitment to
building a better bank and solidifying
the belief that every customer has the
right to become better off.

This publication won a Silver ADDY Award for Concept and Design.

Championing Better Off

This publication was a pleasure to write. It’s rare that you get to witness first hand the yeoman’s service of a financial giant. In close partnership with the Bank, the agency had a front row seat to the many CSR initiatives the Bank championed. With this ‘frontline’ experience, I was able to better script this piece through the eyes of a witness – telling the story of ‘Better Off’ – for a more enjoyable and authentic read.

Quest For Better Off

Our quest for ‘Better Off’ continued into 2018, with first hand accounts of the Bank’s CSR initiatives. Once again, with this ‘frontline’ experience, I was able to script an authentic piece which made for another enjoyable read.

Be Part Of The Bigger Group

To the average Joe ALGICO was just another insurance provider. Few truly understood the international strength and reach of the Group. We therefore came up with a campaign that drew its strength and inspiration from the most unassuming little creatures – ants. Hardworking, industrious and builders of massive networks, each understands and plays their part for the greater good of the ‘group’.

Unconventional? Perhaps. But a fitting analogy for the challenge presented by highlighting what it means to “Be Part Of The Bigger Group”.

This campaign topped the Financial Products & Services – Corporate Print Campaign category at Advertising Agencies Association of Trinidad and Tobago (AAATT) Awards.

Shadows

This concept and Corporate Brand Campaign bridged the gap between the ‘Then and Now’ by reminiscing on the core foundational values that GHL has and continues to build upon. Its rock solid history, its people and its commitment to exceptional customer service.

This campaign won a Silver ADDY Award.

Turn Up The Volume

This is a collection of some of my favourite radio projects across clients through the years. Too dear not to share! Enjoy!