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Category: Events

Where People Are People…

To celebrate Tatil’s 50th Anniversary, we created a campaign centered around one of its core Brand Icons – its signature building. This building serves as the Company’s headquarters. The words TATIL light up the sky nightly, an irresistible yet gentle reminded of the Insurance giant’s presence and service to the nation over the past 50 years.

A timeline theme was combined with shots of the building with core values being highlighted throughout. One of the campaign’s defining features was the publication of a calendar, which, when all months were lined up, created the illusion of a timeline.

Another defining feature was the execution of a time
capsule. As Tatil’s 50th Anniversary celebrations were about to take flight, the nation community was celebrating its 50th Anniversary of Independence, these two commemorative events overlapped and the sealing of the time capsule was a momentous tribute to both occasions.

Tour & Explore

In an effort to boost and promote local tourism, The Tourism Development Company (TDC), hosted three (3) weekends of what was themed ‘Tour & Explore’. Local tour operators across both islands benefited from an increase in visitors and the public gained a renewed awareness and appreciation for the beauty of our islands – by ‘touring & exploring’ Eco, Heritage and Historic sites and attractions.

This project won a Gold Award at the Advertising Agencies Association of Trinidad and Tobago (AAATT) Award show.

‘Greenergy’

Power Your Future

The Ministry of Energy and Energy Affairs reached out to us to create an amazing experience for an upcoming Event – Sci -TechKnoFest. Trinidad and Tobago’s unique national science festival.

We dreamed up an interactive experience based on renewable energy or ‘Green Energy’ which was then creatively coined ‘Greenergy’.

‘Green energy’ can best be described as renewable energy sources or sources of power that are renewable, sustainable, non-polluting and fundamentally an environmentally friendly means generating power that will remedy the effects of pollutants on our environment.

To demonstrate the concept of ‘GREENERGY’, we created characters which represented four (4) major renewable energy sources. The characters were intended to have a wide appeal for both kids and adults alike. Each character’s design was inspired by and is symbolic of the renewable resource they represented:

Blue – Hydropower – Droplet

Yellow – Solar Power – Flame

Green – Biomass , Biofuel – Leaf

Grey Blue – Wind Power – Cloud/breeze

The booth was envisioned to showcase the concept of Renewable Energy,
where the main attraction was a ‘working’ model home which showcased the possibilities of ‘powering your future’ using renewable energy sources. All props in the model home were simulations reflective of the ideal ‘GREENERGY’ home, for example:
Water wheel to demonstrate hydropower, TV/DVD, radio, bedside lamp all solar powered, etc.

Visitors to the booth were encouraged to write on an interactive wall. Unknown to them at the time they were writing over a stencil; when the stencil was peeled off it revealed the ‘GREENERGY’ logo.

As students/visitors moved around the booth they had the opportunity:
To view the model home simulation. Gain insights into some of the major sources of renewable energy.
Leave their mark on the Interactive Wall. Receive branded giveaways and
interact with staff.

We also provided fun printed collateral, the brochure was designed as a pin up poster which could be mounted at home or in classrooms. Instead of ‘boring’ leaflets we created an Activity Sheet for the kids, with kid friendly experiments focused on demonstrating on a simpler level, how Renewable Energy Sources can be used/harnessed.

This project won a Gold ADDY Award.

Stay & Play

Challenge: Define Social Space Games

Social space games are defined as games that are played/drawn on screen at places such as bars/restaurants with persons gather to ‘hangout’.

Our aim was to carve out a space and create an experience that captures the excitement of playing two (2) games while encouraging patrons to ‘Stay & Play’ multiple times beyond just placing one bet.

The concept was brought to life by the larger than life personality of popular entertainer Sunny Bling.

Sunny’s involvement took the form of him becoming the face of the ‘Vegas inspired’ 360 degree Stay & Play Campaign; complete with his very own custom and now iconic gold ‘Bling’ jacket, Stay & Play vehicle and ‘Sunny Money’ currency.

The concept was enhanced through roving on-trade activations hyped by Sunny during visits to various NLCB Lottery Outlets across the country.

These activities were filmed and packaged into several 3-minute segments, which aired on Sunny’s evening talk show Sunny at Sundown.

A Symbol of Democracy

The Red House is Trinidad and Tobago’s symbol of democracy.

In 2004, UDeCOTT assumed
responsibility for the Restoration of
the Red House Building. In July 2011, the relocation of the Parliament commenced and his was in order to begin restoration works.

We were charged with creating a Media Kit for a Press Event. The client already had branded UDeCOTT folders at their disposal, so we came up with a plan to create a sleeve for the folders. On the sleeve we printed the drawing of the ‘restored’ Red House Building. Removal of the sleeve was symbolic of the restoration that was about to commence. Inside the folder, we created custom die cut pullouts that included all the pertinent information for the restoration and relocation of Parliament during this time.

This project won a Silver ADDY Award.

Creativity In Motion

To celebrate the Agency’s 20th Anniversary, we created an Anniversary Supplement. The supplement paid homage to the VTI story, notable projects, clients through the years and some the people behind the magic! Cheers to 20!

Crunch ‘Em Today

Many generations of kids and adults have great affinity towards Ovaltine “tea” and biscuits. In 2014,
Twinings of London, parent company of the Ovaltine Brand, introduced a new variant, Ovaltine Choco Crunchies – chocolatey cream-filled
‘super cookies’ …Powered
with Ovaltine goodness.

The campaign was designed
to be extremely engaging
and memorable. One of the elements included a Roving Sampling Snack Cart
– where kids – our little superheroes – can come to fill up and be “Powered with Ovaltine Goodness”

The Snack Cart was also
outfitted with a sound
system – speakers etc ..so that the campaign jingle can be played during sampling activities.

The campaign jingle won three (3) Silver ADDY Awards.

You’re Invited

Taste T&T VIP Invitation

The island’s premier foodie event, Taste T&T was one of the highlights of this year. As ‘an undercover foodie’ I was thrilled to dream up delicious theme options and ideas for this event. The theme chosen “A World of Flavours” gave ample room for creative expression.

This VIP Launch Invitation was one piece that could be creatively spiced up! Each invitee received their very own ‘spice sachet’ containing a variety of local spices. These were all hand made in-house at the agency.

This piece won a Gold ADDY and a Silver District ADDY.

A Symphony of Excellence

Queen’s Hall is a performing arts space like no other. Under its roof hundreds of artists, dancers and thespians have delighted the masses through the years-myself included.

The agency relished at the opportunity to pitch for the ‘branding’ of their 50th ‘Golden’ Anniversary Celebrations.

Amidst a flurry of ideas and concepts we were successful in taking ‘centre stage’ with our Theme and Logo Design. It was such an honour working on such an esteemed project.

This project won a Silver ADDY Award.

Inspiring Change

The essence of the name, Lumination, stems from the fact that it takes a special type of person with a genuine passion for helping others to do social work, for example NGOs, Social Workers, Youth workers etc… For them, it’s not about commercial profit. Instead, it’s about creating value and inspiring change. These ‘Luminaries’ light the way for a better future for the recipients of their deeds.

The Lumination challenge was an initiative of The Council for Competitiveness and Innovation (CCI) and had been designed to encourage social innovation and experimentation by providing grant funding, to implement socially innovative ideas.

There are many socially innovative ideas, which may have the potential to positively impact many lives, but they never see the light of day because of the risks and limited access to funding. By entering the CCI’s Lumination challenge, entrants had the opportunity to receive grant funding, giving them the power to ‘create the change, that changes lives’ through socially innovative ideas. If their project was selected the individual would be granted access to up to $200,000TTD in grant funding to implement their idea and help those in need.

This was such an amazing initiative to work on! The creative gates were wide open with a ‘Lantern’ Art Installation, media event, roadshows, print, radio and online advertising and the Final Gala Award event. The theme of light and ‘illumination’ carried through to the end.

The Award certificates were packaged as flaming torches, which were symbolic of the CCI passing the torch onto these luminaries to go forth to ‘Create the Change, that changes Lives.’