This concept and Corporate Brand Campaign bridged the gap between the ‘Then and Now’ by reminiscing on the core foundational values that GHL has and continues to build upon. Its rock solid history, its people and its commitment to exceptional customer service.
This campaign won a Silver ADDY Award.
The essence of the name, Lumination, stems from the fact that it takes a special type of person with a genuine passion for helping others to do social work, for example NGOs, Social Workers, Youth workers etc… For them, it’s not about commercial profit. Instead, it’s about creating value and inspiring change. These ‘Luminaries’ light the way for a better future for the recipients of their deeds.
The Lumination challenge was an initiative of The Council for Competitiveness and Innovation (CCI) and had been designed to encourage social innovation and experimentation by providing grant funding, to implement socially innovative ideas.
There are many socially innovative ideas, which may have the potential to positively impact many lives, but they never see the light of day because of the risks and limited access to funding. By entering the CCI’s Lumination challenge, entrants had the opportunity to receive grant funding, giving them the power to ‘create the change, that changes lives’ through socially innovative ideas. If their project was selected the individual would be granted access to up to $200,000TTD in grant funding to implement their idea and help those in need.
This was such an amazing initiative to work on! The creative gates were wide open with a ‘Lantern’ Art Installation, media event, roadshows, print, radio and online advertising and the Final Gala Award event. The theme of light and ‘illumination’ carried through to the end.
The Award certificates were packaged as flaming torches, which were symbolic of the CCI passing the torch onto these luminaries to go forth to ‘Create the Change, that changes Lives.’
This campaign was specially crafted for a local Television station with focus on their 7pm Newscast.
Complete with a new tagline – CCN TV6. Revealing Facts. Provoking Opinions.
The concept pitted two opposite perspectives against each other with one singular image as the ‘main feature’ and subtly invited/’provoked’ the viewer to make a decision on the perspectives shared.
This campaign won a Silver ADDY.
This vacancy Ad went against the grain to cleverly sum up the expectations of the featured role in a real world scenario.
This conceptual piece was created for a Pitch.
The objective was to raise awareness and profile of the Business Development Company Limited (BDC) as proactive entity that facilitates and seeks to enhance the international competitiveness of local medium and large businesses, through the development, empowerment and support of businesses.
Creatively, garment tags were used as the attention grabber and vehicle to communicate vital pieces of information.
This ad was created to celebrate the 15th Anniversary of a local newspaper. The ad was commissioned for an Anniversary supplement by a Financial Institution. The idea centered around bringing elements of these two sectors (Banking and Media) together, to create a commemorative Anniversary ad that could be deemed newsworthy.
This Corporate Greetings Series paid homage to the unique features of the commemorative day being celebrated. ‘In Your Hands’ encapsulated and honoured past and present contributors and cultural ambassadors.
This campaign won a Gold ADDY Award.
These two pieces were part of the client’s CSR initiative, given the industry (Oil and Gas) and the misconceptions that can be formed.
The idea behind these pieces communicates the strides, initiatives and safeguards NGC has proactively implemented in the interest and greater good of the national community.
The Community Landscape Print Ad was awarded a Silver ADDY.
Together with our client Carib Brewery Limited the Agency created an ad to celebrate our joint ADDY Award win for the production of our Ginseng Up Grape Television Ad.
This ad went on to win a Silver Addy for Advertising Industry Self-Promotion Print.
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