Corporate – Page 2 – Astrid O'Neal

Ripple Effect

One Drop Causes A Ripple Effect

In theory, one drop causes a ripple
effect. Every single thought leads to
an action, which creates another
action.

This was the inspiration behind the Annual Report Concept. The Bank’s
role is an important one, with their
customers at the centre of
everything they do. Integrity is heavily highlighted as one of
their core values; as a defining trait that helps positively impact customers’
lives, communities, the nation,
and even the world.

From a student’s dream to one day
becoming a life-saving doctor, to the
excitement of a couple taking that
first step toward home ownership, to
the dreamer who will one day
achieve success as an entrepreneur,
The Bank is proud to be part of their clients’ journeys. And renewed their commitment to
building a better bank and solidifying
the belief that every customer has the
right to become better off.

This publication won a Silver ADDY Award for Concept and Design.

Creativity In Motion

To celebrate the Agency’s 20th Anniversary, we created an Anniversary Supplement. The supplement paid homage to the VTI story, notable projects, clients through the years and some the people behind the magic! Cheers to 20!

Championing Better Off

This publication was a pleasure to write. It’s rare that you get to witness first hand the yeoman’s service of a financial giant. In close partnership with the Bank, the agency had a front row seat to the many CSR initiatives the Bank championed. With this ‘frontline’ experience, I was able to better script this piece through the eyes of a witness – telling the story of ‘Better Off’ – for a more enjoyable and authentic read.

Amarok Means Wolf

Amarok Means Wolf – An amarok, or amaroq, is a gigantic wolf in Inuit mythology, said to stalk and devour any person foolish enough to hunt alone at night. Unlike real wolves who hunt in packs, amaroks hunt alone.

Drawing on this inspiration, we paired both iconic entities (van and animal), pitting them against
each other while celebrating their complementary traits of strength, beauty and dominance.

Each of these creatives earned a Silver ADDY Award.

Quest For Better Off

Our quest for ‘Better Off’ continued into 2018, with first hand accounts of the Bank’s CSR initiatives. Once again, with this ‘frontline’ experience, I was able to script an authentic piece which made for another enjoyable read.

Taking it Beyond

On the cusp of digital evolution, the agency was looking to add some dynamic talent to our team, in the person of a multitalented Graphic Artist. This piece sought to bridge the gap between both the ‘traditional’ and the – then – new age of design in a digital world.

This piece won a Silver ADDY Award.

Something’s Brewing

It was an honour to work on the launch of USA Today in Trinidad and Tobago. Local newspaper, The Newsday, partnered with the esteemed brand to ‘bring the news – best enjoyed with a cup of joe.’

Spiced With Hope

This greeting ad was created for Indian Arrival Day. What makes it extra special is the image. We hand crafted the visual using a variety of Indian spices provided to us by the supermarket.

This piece won a Gold & Silver ADDY.

Be Part Of The Bigger Group

To the average Joe ALGICO was just another insurance provider. Few truly understood the international strength and reach of the Group. We therefore came up with a campaign that drew its strength and inspiration from the most unassuming little creatures – ants. Hardworking, industrious and builders of massive networks, each understands and plays their part for the greater good of the ‘group’.

Unconventional? Perhaps. But a fitting analogy for the challenge presented by highlighting what it means to “Be Part Of The Bigger Group”.

This campaign topped the Financial Products & Services – Corporate Print Campaign category at Advertising Agencies Association of Trinidad and Tobago (AAATT) Awards.

Sorry we don’t do Internet

This was a fun attention catching campaign that used absurd headlines supported by the Brand’s promises of ‘not regular service’ to differentiate its service offerings from the rest.