This was a fun attention catching campaign that used absurd headlines supported by the Brand’s promises of ‘not regular service’ to differentiate its service offerings from the rest.
This was a fun attention catching campaign that used absurd headlines supported by the Brand’s promises of ‘not regular service’ to differentiate its service offerings from the rest.
Queen’s Hall is a performing arts space like no other. Under its roof hundreds of artists, dancers and thespians have delighted the masses through the years-myself included.
The agency relished at the opportunity to pitch for the ‘branding’ of their 50th ‘Golden’ Anniversary Celebrations.
Amidst a flurry of ideas and concepts we were successful in taking ‘centre stage’ with our Theme and Logo Design. It was such an honour working on such an esteemed project.
This project won a Silver ADDY Award.
This concept and Corporate Brand Campaign bridged the gap between the ‘Then and Now’ by reminiscing on the core foundational values that GHL has and continues to build upon. Its rock solid history, its people and its commitment to exceptional customer service.
This campaign won a Silver ADDY Award.
The essence of the name, Lumination, stems from the fact that it takes a special type of person with a genuine passion for helping others to do social work, for example NGOs, Social Workers, Youth workers etc… For them, it’s not about commercial profit. Instead, it’s about creating value and inspiring change. These ‘Luminaries’ light the way for a better future for the recipients of their deeds.
The Lumination challenge was an initiative of The Council for Competitiveness and Innovation (CCI) and had been designed to encourage social innovation and experimentation by providing grant funding, to implement socially innovative ideas.
There are many socially innovative ideas, which may have the potential to positively impact many lives, but they never see the light of day because of the risks and limited access to funding. By entering the CCI’s Lumination challenge, entrants had the opportunity to receive grant funding, giving them the power to ‘create the change, that changes lives’ through socially innovative ideas. If their project was selected the individual would be granted access to up to $200,000TTD in grant funding to implement their idea and help those in need.
This was such an amazing initiative to work on! The creative gates were wide open with a ‘Lantern’ Art Installation, media event, roadshows, print, radio and online advertising and the Final Gala Award event. The theme of light and ‘illumination’ carried through to the end.
The Award certificates were packaged as flaming torches, which were symbolic of the CCI passing the torch onto these luminaries to go forth to ‘Create the Change, that changes Lives.’
Here’s a fresh twist on an old favourite.
Shandy Carib was traditionally consumed at specific occasions during the year. Our challenge was to increase consumption occasions and showcase the ‘everyday’ moments that you can enjoy an ice cold Shandy Carib.
Any moment can be a Shandy Carib Moment because – It’s YOUR moment!
This conceptual piece was created for a Pitch.
The objective was to raise awareness and profile of the Business Development Company Limited (BDC) as proactive entity that facilitates and seeks to enhance the international competitiveness of local medium and large businesses, through the development, empowerment and support of businesses.
Creatively, garment tags were used as the attention grabber and vehicle to communicate vital pieces of information.
Together with our client Carib Brewery Limited the Agency created an ad to celebrate our joint ADDY Award win for the production of our Ginseng Up Grape Television Ad.
This ad went on to win a Silver Addy for Advertising Industry Self-Promotion Print.
There is no excerpt because this is a protected post.
The Ministry of Sport was undergoing a rebrand exercise and we were selected to partner with them through the change management process.
One of the key collateral pieces was the creation of an Employee Handbook, which was reimagined as an Employee Playbook complete with a actual laced cover in keeping with a sporting theme.
This project won two (2) Gold ADDY Awards.
This is a collection of some of my favourite radio projects across clients through the years. Too dear not to share! Enjoy!