Category: Branding

Ginseng Up had developed a reputation as a brand that can help you ‘Get One Up’. This sensual connotation was a barrier for growing the Brand within the non-alcoholic category. The Brand embarked on a full rebrand campaign, where the drink was positioned as one rich in ginseng root benefits and as such the ‘Benefits’ Campaign was born.

Branded pieces heavily reinforced the 3 core brand benefits of improved Focus, Feel Good, Get Up and Go traits. Fun ‘benefit’ icons were created to accompany the various creative pieces, all intentionally designed to appeal to a younger crowd across traditional and non traditional media channels.

This Campaign earned one (1) Gold and eight (8) Silver ADDY Awards.

A fun a vibrant campaign that was part of a rebrand strategy. The drink had a stigma of being for ‘an older crowd’. With this campaign, the brand sought to bring young drinkers into the category.

With the powerful vocals of a top entertainer, the Jingle component of this campaign won a Silver ADDY Award.

Enhance your GENIUS. Level up your GAME. Increase your stamina to GET-UP-N-GO conquer the day. These are the refreshing benefits of the non-alcoholic, Ginseng Up beverage. We like to call them, the Ginseng Up 3Gs.

This eye catching campaign was created to bring awareness to the Ginseng Up line of Beverages and its ‘3Gs’ benefits.

This radio Campaign won two (2) Silver ADDY Awards for Multimedia Campaign and Radio Series Campaign.

This fun catchy jingle was created to help home bakers raise their baking game by bringing awareness to the ease of using Lion Self Rising Flour.

This radio ad won a Silver ADDY Award.

A fun 2-part TVC series that follows ‘Billy’ as he expresses his love for drinking.

The ‘Office Party’ TVC took home two (2) awards at the Advertising Agencies Association of Trinidad and Tobago (AAATT) Awards show. Topping the Non-Alcoholic Products – Television Category and then going on to win Best in Show Overall Television on the night.

I never really though about giving blood until the National Blood Transfusion Service did a Mobile Collection Drive at my then office.
Ever hesitant, I was one of the last volunteers to give blood on that day and I am happy to say that I had an extremely pleasant experience.

This piece was inspired after chatting with the nurses and learning of the challenges and benefits of receiving/not receiving regular blood donations.

You never know when you or someone you know may be in dire need of a pint or two, so it’s good practice to start today and ‘Save for Life’

This piece won a Silver ADDY Award.

TSTT is one of the country’s largest providers of communications solutions to the residential and commercial markets. In 2007 they took the market by storm with their enhanced Internet Service offering
which offered full Internet access to all clients.

The super-fast service was dubbed BLINK BROADBAND and back then boasted of speeds of up to reach 2Mbps / 512 Kbps.

This campaign was aggressively pushed in Press, Television and Radio, along with Instore Collateral, Direct Mail and Promotional Activation Drives to encourage sign ups.

Two (2) campaign pieces earned awards. BLINK Imitation Print Ad won a Silver ADDY Award and the BLINK Limbo Radio topped the Corporate Institutional Category at the AAATT – Advertising Agencies Association of Trinidad and Tobago Awards.