Reach For Malta Carib
Overview
A fun a vibrant campaign that was part of a rebrand strategy. The drink had a stigma of being for ‘an older crowd’. With this campaign, the brand sought to bring young drinkers into the category.
With the powerful vocals of a top entertainer, the Jingle component of this campaign won a Silver ADDY Award.
With the powerful vocals of a top entertainer, the Jingle component of this campaign won a Silver ADDY Award.
Client
Carib Brewery Limited
Role
Senior Copywriter
Year
2010
