The theme for this Annual Report centered around the fact that for the past 40 years NIB had left lasting impressions on the lives of thousands of clients, each with a unique and compelling story.
The heroes of these stores include the NIB staff, who have gone above and beyond to help each client. The theme celebrated these stories and the employees who have worked and continue to work assiduously to provide an extraordinary level of care to every client.
One Drop Causes A Ripple Effect
In theory, one drop causes a ripple
effect. Every single thought leads to
an action, which creates another
action.
This was the inspiration behind the Annual Report Concept. The Bank’s
role is an important one, with their
customers at the centre of
everything they do. Integrity is heavily highlighted as one of
their core values; as a defining trait that helps positively impact customers’
lives, communities, the nation,
and even the world.
From a student’s dream to one day
becoming a life-saving doctor, to the
excitement of a couple taking that
first step toward home ownership, to
the dreamer who will one day
achieve success as an entrepreneur,
The Bank is proud to be part of their clients’ journeys. And renewed their commitment to
building a better bank and solidifying
the belief that every customer has the
right to become better off.
This publication won a Silver ADDY Award for Concept and Design.
To celebrate the Agency’s 20th Anniversary, we created an Anniversary Supplement. The supplement paid homage to the VTI story, notable projects, clients through the years and some the people behind the magic! Cheers to 20!
This publication was a pleasure to write. It’s rare that you get to witness first hand the yeoman’s service of a financial giant. In close partnership with the Bank, the agency had a front row seat to the many CSR initiatives the Bank championed. With this ‘frontline’ experience, I was able to better script this piece through the eyes of a witness – telling the story of ‘Better Off’ – for a more enjoyable and authentic read.
Amarok Means Wolf – An amarok, or amaroq, is a gigantic wolf in Inuit mythology, said to stalk and devour any person foolish enough to hunt alone at night. Unlike real wolves who hunt in packs, amaroks hunt alone.
Drawing on this inspiration, we paired both iconic entities (van and animal), pitting them against
each other while celebrating their complementary traits of strength, beauty and dominance.
Each of these creatives earned a Silver ADDY Award.
Our quest for ‘Better Off’ continued into 2018, with first hand accounts of the Bank’s CSR initiatives. Once again, with this ‘frontline’ experience, I was able to script an authentic piece which made for another enjoyable read.
Many generations of kids and adults have great affinity towards Ovaltine “tea” and biscuits. In 2014,
Twinings of London, parent company of the Ovaltine Brand, introduced a new variant, Ovaltine Choco Crunchies – chocolatey cream-filled
‘super cookies’ …Powered
with Ovaltine goodness.
The campaign was designed
to be extremely engaging
and memorable. One of the elements included a Roving Sampling Snack Cart
– where kids – our little superheroes – can come to fill up and be “Powered with Ovaltine Goodness”
The Snack Cart was also
outfitted with a sound
system – speakers etc ..so that the campaign jingle can be played during sampling activities.
The campaign jingle won three (3) Silver ADDY Awards.
We needed a catchy hook for the newest Pick 2 Promotion. What’s better that a direct call to action laced in local parlance.
The campaign Jingle won a Silver ADDY Award.
The Ginseng Up line was expanding with the launch of the NEW Grape Flavour. We created a juicy and delicious campaign that highlighted the ginseng root benefits along side the ‘goodness by the bunch’ grandeur of the new grape flavour!
The campaign TVC won a Silver ADDY Award.
For the launch of Ginseng Up’s new apple flavour, we embarked on a massive OOH campaign which saw Billboards across the country taken over by some popular ‘Apple Adages’, while the airwaves were flooded with an infectious jingle, alongside instore POP and an aggressive sampling plan.
The OOH Signage won Gold at the Advertising Agencies Association of Trinidad and Tobago (AAATT) Awards show.
