Award Winning Work – Page 2

Ripple Effect

One Drop Causes A Ripple Effect

In theory, one drop causes a ripple
effect. Every single thought leads to
an action, which creates another
action.

This was the inspiration behind the Annual Report Concept. The Bank’s
role is an important one, with their
customers at the centre of
everything they do. Integrity is heavily highlighted as one of
their core values; as a defining trait that helps positively impact customers’
lives, communities, the nation,
and even the world.

From a student’s dream to one day
becoming a life-saving doctor, to the
excitement of a couple taking that
first step toward home ownership, to
the dreamer who will one day
achieve success as an entrepreneur,
The Bank is proud to be part of their clients’ journeys. And renewed their commitment to
building a better bank and solidifying
the belief that every customer has the
right to become better off.

This publication won a Silver ADDY Award for Concept and Design.

Amarok Means Wolf

Amarok Means Wolf – An amarok, or amaroq, is a gigantic wolf in Inuit mythology, said to stalk and devour any person foolish enough to hunt alone at night. Unlike real wolves who hunt in packs, amaroks hunt alone.

Drawing on this inspiration, we paired both iconic entities (van and animal), pitting them against
each other while celebrating their complementary traits of strength, beauty and dominance.

Each of these creatives earned a Silver ADDY Award.

Crunch ‘Em Today

Many generations of kids and adults have great affinity towards Ovaltine “tea” and biscuits. In 2014,
Twinings of London, parent company of the Ovaltine Brand, introduced a new variant, Ovaltine Choco Crunchies – chocolatey cream-filled
‘super cookies’ …Powered
with Ovaltine goodness.

The campaign was designed
to be extremely engaging
and memorable. One of the elements included a Roving Sampling Snack Cart
– where kids – our little superheroes – can come to fill up and be “Powered with Ovaltine Goodness”

The Snack Cart was also
outfitted with a sound
system – speakers etc ..so that the campaign jingle can be played during sampling activities.

The campaign jingle won three (3) Silver ADDY Awards.

Aye You! Pick 2!

We needed a catchy hook for the newest Pick 2 Promotion. What’s better that a direct call to action laced in local parlance.

The campaign Jingle won a Silver ADDY Award.

Goodness By The Bunch

The Ginseng Up line was expanding with the launch of the NEW Grape Flavour. We created a juicy and delicious campaign that highlighted the ginseng root benefits along side the ‘goodness by the bunch’ grandeur of the new grape flavour!

The campaign TVC won a Silver ADDY Award.

Taking it Beyond

On the cusp of digital evolution, the agency was looking to add some dynamic talent to our team, in the person of a multitalented Graphic Artist. This piece sought to bridge the gap between both the ‘traditional’ and the – then – new age of design in a digital world.

This piece won a Silver ADDY Award.

An Apple A Day…

For the launch of Ginseng Up’s new apple flavour, we embarked on a massive OOH campaign which saw Billboards across the country taken over by some popular ‘Apple Adages’, while the airwaves were flooded with an infectious jingle, alongside instore POP and an aggressive sampling plan.

The OOH Signage won Gold at the Advertising Agencies Association of Trinidad and Tobago (AAATT) Awards show.

You’re Invited

Taste T&T VIP Invitation

The island’s premier foodie event, Taste T&T was one of the highlights of this year. As ‘an undercover foodie’ I was thrilled to dream up delicious theme options and ideas for this event. The theme chosen “A World of Flavours” gave ample room for creative expression.

This VIP Launch Invitation was one piece that could be creatively spiced up! Each invitee received their very own ‘spice sachet’ containing a variety of local spices. These were all hand made in-house at the agency.

This piece won a Gold ADDY and a Silver District ADDY.

Drink It Up

Ginseng Up had developed a reputation as a brand that can help you ‘Get One Up’. This sensual connotation was a barrier for growing the Brand within the non-alcoholic category. The Brand embarked on a full rebrand campaign, where the drink was positioned as one rich in ginseng root benefits and as such the ‘Benefits’ Campaign was born.

Branded pieces heavily reinforced the 3 core brand benefits of improved Focus, Feel Good, Get Up and Go traits. Fun ‘benefit’ icons were created to accompany the various creative pieces, all intentionally designed to appeal to a younger crowd across traditional and non traditional media channels.

This Campaign earned one (1) Gold and eight (8) Silver ADDY Awards.

Spiced With Hope

This greeting ad was created for Indian Arrival Day. What makes it extra special is the image. We hand crafted the visual using a variety of Indian spices provided to us by the supermarket.

This piece won a Gold & Silver ADDY.