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Category: Branding

You Only Need ONE Reason

In the heights of the COVID 19 Pandemic. Our client Republic Bank Limited – with branches across the Caribbean – charged its digital and traditional agencies with the task of creating a regional vaccination campaign that would encourage customers to ‘take your shot’ and get vaccinated.

The essence of the campaign spoke to all the moments and occasions we all wanted to ‘get back to’: seeing our friends and family, heading to the beach or on a roadtrip, meeting friends for lunch, dinner or a coffee, going the gym, movie night, traveling and the list goes on and on.

The crux of the messaging was rooted and inspired by the Bank’s tag line “We’re the ONE for you”. “You only need ONE reason” stirred up questions like, What’s your ONE reason for getting vaccinated? Who’s the ONE person you would get vaccinated for? Who’s the ONE person you want to protect? What’s the ONE activity you want to get back to?

“You only need ONE reason” really pushed to encourage people across the region to find their ONE reason to go get vaccinated. Campaign visuals were tailored according to individual territory nuances. The campaign featured heavily across digital and traditional media channels with multiple spin offs such as “I did it because”, “My one reason is…”

This campaign won two (2) Silver ADDY Awards and one (1) AAF District 4 Silver ADDY Award.

Where People Are People…

To celebrate Tatil’s 50th Anniversary, we created a campaign centered around one of its core Brand Icons – its signature building. This building serves as the Company’s headquarters. The words TATIL light up the sky nightly, an irresistible yet gentle reminded of the Insurance giant’s presence and service to the nation over the past 50 years.

A timeline theme was combined with shots of the building with core values being highlighted throughout. One of the campaign’s defining features was the publication of a calendar, which, when all months were lined up, created the illusion of a timeline.

Another defining feature was the execution of a time
capsule. As Tatil’s 50th Anniversary celebrations were about to take flight, the nation community was celebrating its 50th Anniversary of Independence, these two commemorative events overlapped and the sealing of the time capsule was a momentous tribute to both occasions.

We Are NP

These creatives were part of a wider thematic Corporate Institutional Greetings campaign.

‘We Are’ represents the nuances of each commemorative holiday/occasion. While each holiday is distinct, the campaign maintained one common linkage, the powerful words “We are Trinidad and Tobago. We are NP.”

These two pieces were part of a wider campaign which won a Gold ADDY Award and a Best In Show Print and Gold Award at the Advertising Agencies Association of Trinidad and Tobago (AAATT) Award show.

Tour & Explore

In an effort to boost and promote local tourism, The Tourism Development Company (TDC), hosted three (3) weekends of what was themed ‘Tour & Explore’. Local tour operators across both islands benefited from an increase in visitors and the public gained a renewed awareness and appreciation for the beauty of our islands – by ‘touring & exploring’ Eco, Heritage and Historic sites and attractions.

This project won a Gold Award at the Advertising Agencies Association of Trinidad and Tobago (AAATT) Award show.

‘Greenergy’

Power Your Future

The Ministry of Energy and Energy Affairs reached out to us to create an amazing experience for an upcoming Event – Sci -TechKnoFest. Trinidad and Tobago’s unique national science festival.

We dreamed up an interactive experience based on renewable energy or ‘Green Energy’ which was then creatively coined ‘Greenergy’.

‘Green energy’ can best be described as renewable energy sources or sources of power that are renewable, sustainable, non-polluting and fundamentally an environmentally friendly means generating power that will remedy the effects of pollutants on our environment.

To demonstrate the concept of ‘GREENERGY’, we created characters which represented four (4) major renewable energy sources. The characters were intended to have a wide appeal for both kids and adults alike. Each character’s design was inspired by and is symbolic of the renewable resource they represented:

Blue – Hydropower – Droplet

Yellow – Solar Power – Flame

Green – Biomass , Biofuel – Leaf

Grey Blue – Wind Power – Cloud/breeze

The booth was envisioned to showcase the concept of Renewable Energy,
where the main attraction was a ‘working’ model home which showcased the possibilities of ‘powering your future’ using renewable energy sources. All props in the model home were simulations reflective of the ideal ‘GREENERGY’ home, for example:
Water wheel to demonstrate hydropower, TV/DVD, radio, bedside lamp all solar powered, etc.

Visitors to the booth were encouraged to write on an interactive wall. Unknown to them at the time they were writing over a stencil; when the stencil was peeled off it revealed the ‘GREENERGY’ logo.

As students/visitors moved around the booth they had the opportunity:
To view the model home simulation. Gain insights into some of the major sources of renewable energy.
Leave their mark on the Interactive Wall. Receive branded giveaways and
interact with staff.

We also provided fun printed collateral, the brochure was designed as a pin up poster which could be mounted at home or in classrooms. Instead of ‘boring’ leaflets we created an Activity Sheet for the kids, with kid friendly experiments focused on demonstrating on a simpler level, how Renewable Energy Sources can be used/harnessed.

This project won a Gold ADDY Award.

Say Something

Gender Based Violence must be taken seriously, many victims suffer in silence, not knowing who they can reach out to for help. Sadly, some other victims are too afraid to speak out.

This campaign used arresting visuals and simple copy to draw awareness to the challenge, with the hope of encouraging victims to break the cycle and ‘speak out’, in order to get the help they desperately need.

The campaign won three (3) Gold and six (6) Silver ADDYS – one of which was for Copywriting in particular.

Stay & Play

Challenge: Define Social Space Games

Social space games are defined as games that are played/drawn on screen at places such as bars/restaurants with persons gather to ‘hangout’.

Our aim was to carve out a space and create an experience that captures the excitement of playing two (2) games while encouraging patrons to ‘Stay & Play’ multiple times beyond just placing one bet.

The concept was brought to life by the larger than life personality of popular entertainer Sunny Bling.

Sunny’s involvement took the form of him becoming the face of the ‘Vegas inspired’ 360 degree Stay & Play Campaign; complete with his very own custom and now iconic gold ‘Bling’ jacket, Stay & Play vehicle and ‘Sunny Money’ currency.

The concept was enhanced through roving on-trade activations hyped by Sunny during visits to various NLCB Lottery Outlets across the country.

These activities were filmed and packaged into several 3-minute segments, which aired on Sunny’s evening talk show Sunny at Sundown.

Everyone Deserves One

This was a fun series of Ads to work on, we initially started with two Christmas themed Ads.

We were pleasantly surprised when we won a Gold ADDY Award for the Mini Christmas Tracks Print and a Silver ADDY Award for the Mini Christmas Stocking Ad. The client was so elated they had us create a fun congrats ad to round off the series!

A Symbol of Democracy

The Red House is Trinidad and Tobago’s symbol of democracy.

In 2004, UDeCOTT assumed
responsibility for the Restoration of
the Red House Building. In July 2011, the relocation of the Parliament commenced and his was in order to begin restoration works.

We were charged with creating a Media Kit for a Press Event. The client already had branded UDeCOTT folders at their disposal, so we came up with a plan to create a sleeve for the folders. On the sleeve we printed the drawing of the ‘restored’ Red House Building. Removal of the sleeve was symbolic of the restoration that was about to commence. Inside the folder, we created custom die cut pullouts that included all the pertinent information for the restoration and relocation of Parliament during this time.

This project won a Silver ADDY Award.

Keeping Score

We had the pleasure of working with the Joint United Nations Programme on HIV and AIDS (UNAIDS) team – to produce UNAIDS Keeping Score III Publication.

Visually, the idea for the cover design portrayed the numerical (‘keeping score’) and human aspects to create the cover, which was also die cut – ie. the numbers were cut out, so that when this page was lifted, it revealed the next page which had a collage of faces.

This publication won a Silver ADDY Award.