Crunch ‘Em Today
Overview
Many generations of kids and adults have great affinity towards Ovaltine “tea” and biscuits. In 2014,
Twinings of London, parent company of the Ovaltine Brand, introduced a new variant, Ovaltine Choco Crunchies – chocolatey cream-filled
‘super cookies’ …Powered
with Ovaltine goodness.
The campaign was designed to be extremely engaging and memorable. One of the elements included a Roving Sampling Snack Cart – where kids – our little superheroes – can come to fill up and be “Powered with Ovaltine Goodness”
The Snack Cart was also outfitted with a sound system – speakers etc ..so that the campaign jingle can be played during sampling activities.
The campaign jingle won three (3) Silver ADDY Awards.
The campaign was designed to be extremely engaging and memorable. One of the elements included a Roving Sampling Snack Cart – where kids – our little superheroes – can come to fill up and be “Powered with Ovaltine Goodness”
The Snack Cart was also outfitted with a sound system – speakers etc ..so that the campaign jingle can be played during sampling activities.
The campaign jingle won three (3) Silver ADDY Awards.
Client
Twinings of London – Ovaltine
Role
Senior Copywriter
Year
2014
