Revealing Facts. Provoking Opinions.

This campaign was specially crafted for a local Television station with focus on their 7pm Newscast. Complete with a new tagline – CCN TV6. Revealing Facts. Provoking Opinions. The concept pitted two opposite perspectives against each other with one singular image as the ‘main feature’ and subtly invited/’provoked’ the viewer to make a decision on the perspectives shared.

This campaign won a Silver ADDY.