Amarok Means Wolf
Overview
Amarok Means Wolf – An amarok, or amaroq, is a gigantic wolf in Inuit mythology, said to stalk and devour any person foolish enough to hunt alone at night. Unlike real wolves who hunt in packs, amaroks hunt alone.
Drawing on this inspiration, we paired both iconic entities (van and animal), pitting them against each other while celebrating their complementary traits of strength, beauty and dominance.
Each of these creatives earned a Silver ADDY Award.
Drawing on this inspiration, we paired both iconic entities (van and animal), pitting them against each other while celebrating their complementary traits of strength, beauty and dominance.
Each of these creatives earned a Silver ADDY Award.
Client
Massy Motors – Volkswagen
Role
Executive Creative Director
Year
2018
