You Only Need ONE Reason
Overview
In the heights of the COVID 19 Pandemic. Our client Republic Bank Limited – with branches across the Caribbean – charged its digital and traditional agencies with the task of creating a regional vaccination campaign that would encourage customers to ‘take your shot’ and get vaccinated.
The essence of the campaign spoke to all the moments and occasions we all wanted to ‘get back to’: seeing our friends and family, heading to the beach or on a roadtrip, meeting friends for lunch, dinner or a coffee, going the gym, movie night, traveling and the list goes on and on.
The crux of the messaging was rooted and inspired by the Bank’s tag line “We’re the ONE for you”. “You only need ONE reason” stirred up questions like, What’s your ONE reason for getting vaccinated? Who’s the ONE person you would get vaccinated for? Who’s the ONE person you want to protect? What’s the ONE activity you want to get back to?
“You only need ONE reason” really pushed to encourage people across the region to find their ONE reason to go get vaccinated. Campaign visuals were tailored according to individual territory nuances. The campaign featured heavily across digital and traditional media channels with multiple spin offs such as “I did it because”, “My one reason is…”
This campaign won two (2) Silver ADDY Awards and one (1) AAF District 4 Silver ADDY Award.
The essence of the campaign spoke to all the moments and occasions we all wanted to ‘get back to’: seeing our friends and family, heading to the beach or on a roadtrip, meeting friends for lunch, dinner or a coffee, going the gym, movie night, traveling and the list goes on and on.
The crux of the messaging was rooted and inspired by the Bank’s tag line “We’re the ONE for you”. “You only need ONE reason” stirred up questions like, What’s your ONE reason for getting vaccinated? Who’s the ONE person you would get vaccinated for? Who’s the ONE person you want to protect? What’s the ONE activity you want to get back to?
“You only need ONE reason” really pushed to encourage people across the region to find their ONE reason to go get vaccinated. Campaign visuals were tailored according to individual territory nuances. The campaign featured heavily across digital and traditional media channels with multiple spin offs such as “I did it because”, “My one reason is…”
This campaign won two (2) Silver ADDY Awards and one (1) AAF District 4 Silver ADDY Award.
Client
Republic Bank Limited
Role
Creative Director
Year
2021
