Where People Are People…
Overview
To celebrate Tatil’s 50th Anniversary, we created a campaign centered around one of its core Brand Icons – its signature building. This building serves as the Company’s headquarters. The words TATIL light up the sky nightly, an irresistible yet gentle reminded of the Insurance giant’s presence and service to the nation over the past 50 years.
A timeline theme was combined with shots of the building with core values being highlighted throughout. One of the campaign’s defining features was the publication of a calendar, which, when all months were lined up, created the illusion of a timeline.
Another defining feature was the execution of a time capsule. As Tatil’s 50th Anniversary celebrations were about to take flight, the nation community was celebrating its 50th Anniversary of Independence, these two commemorative events overlapped and the sealing of the time capsule was a momentous tribute to both occasions.
A timeline theme was combined with shots of the building with core values being highlighted throughout. One of the campaign’s defining features was the publication of a calendar, which, when all months were lined up, created the illusion of a timeline.
Another defining feature was the execution of a time capsule. As Tatil’s 50th Anniversary celebrations were about to take flight, the nation community was celebrating its 50th Anniversary of Independence, these two commemorative events overlapped and the sealing of the time capsule was a momentous tribute to both occasions.
Client
Tatil Insurance
Role
Senior Copywriter
Year
2013
