‘Greenergy’
Overview
Power Your Future
The Ministry of Energy and Energy Affairs reached out to us to create an amazing experience for an upcoming Event – Sci -TechKnoFest. Trinidad and Tobago’s unique national science festival.
We dreamed up an interactive experience based on renewable energy or ‘Green Energy’ which was then creatively coined ‘Greenergy’.
‘Green energy’ can best be described as renewable energy sources or sources of power that are renewable, sustainable, non-polluting and fundamentally an environmentally friendly means generating power that will remedy the effects of pollutants on our environment.
To demonstrate the concept of ‘GREENERGY’, we created characters which represented four (4) major renewable energy sources. The characters were intended to have a wide appeal for both kids and adults alike. Each character’s design was inspired by and is symbolic of the renewable resource they represented:
Blue – Hydropower – Droplet
Yellow – Solar Power – Flame
Green – Biomass , Biofuel – Leaf
Grey Blue – Wind Power – Cloud/breeze
The booth was envisioned to showcase the concept of Renewable Energy, where the main attraction was a ‘working’ model home which showcased the possibilities of ‘powering your future’ using renewable energy sources. All props in the model home were simulations reflective of the ideal ‘GREENERGY’ home, for example: Water wheel to demonstrate hydropower, TV/DVD, radio, bedside lamp all solar powered, etc.
Visitors to the booth were encouraged to write on an interactive wall. Unknown to them at the time they were writing over a stencil; when the stencil was peeled off it revealed the ‘GREENERGY’ logo.
As students/visitors moved around the booth they had the opportunity: To view the model home simulation. Gain insights into some of the major sources of renewable energy. Leave their mark on the Interactive Wall. Receive branded giveaways and interact with staff.
We also provided fun printed collateral, the brochure was designed as a pin up poster which could be mounted at home or in classrooms. Instead of ‘boring’ leaflets we created an Activity Sheet for the kids, with kid friendly experiments focused on demonstrating on a simpler level, how Renewable Energy Sources can be used/harnessed.
This project won a Gold ADDY Award.
The Ministry of Energy and Energy Affairs reached out to us to create an amazing experience for an upcoming Event – Sci -TechKnoFest. Trinidad and Tobago’s unique national science festival.
We dreamed up an interactive experience based on renewable energy or ‘Green Energy’ which was then creatively coined ‘Greenergy’.
‘Green energy’ can best be described as renewable energy sources or sources of power that are renewable, sustainable, non-polluting and fundamentally an environmentally friendly means generating power that will remedy the effects of pollutants on our environment.
To demonstrate the concept of ‘GREENERGY’, we created characters which represented four (4) major renewable energy sources. The characters were intended to have a wide appeal for both kids and adults alike. Each character’s design was inspired by and is symbolic of the renewable resource they represented:
Blue – Hydropower – Droplet
Yellow – Solar Power – Flame
Green – Biomass , Biofuel – Leaf
Grey Blue – Wind Power – Cloud/breeze
The booth was envisioned to showcase the concept of Renewable Energy, where the main attraction was a ‘working’ model home which showcased the possibilities of ‘powering your future’ using renewable energy sources. All props in the model home were simulations reflective of the ideal ‘GREENERGY’ home, for example: Water wheel to demonstrate hydropower, TV/DVD, radio, bedside lamp all solar powered, etc.
Visitors to the booth were encouraged to write on an interactive wall. Unknown to them at the time they were writing over a stencil; when the stencil was peeled off it revealed the ‘GREENERGY’ logo.
As students/visitors moved around the booth they had the opportunity: To view the model home simulation. Gain insights into some of the major sources of renewable energy. Leave their mark on the Interactive Wall. Receive branded giveaways and interact with staff.
We also provided fun printed collateral, the brochure was designed as a pin up poster which could be mounted at home or in classrooms. Instead of ‘boring’ leaflets we created an Activity Sheet for the kids, with kid friendly experiments focused on demonstrating on a simpler level, how Renewable Energy Sources can be used/harnessed.
This project won a Gold ADDY Award.
Client
Ministry of Energy and Energy Affairs
Role
Senior Copywriter
Year
2012
