Say Something
Overview
Gender Based Violence must be taken seriously, many victims suffer in silence, not knowing who they can reach out to for help. Sadly, some other victims are too afraid to speak out.
This campaign used arresting visuals and simple copy to draw awareness to the challenge, with the hope of encouraging victims to break the cycle and ‘speak out’, in order to get the help they desperately need.
The campaign won three (3) Gold and six (6) Silver ADDYS – one of which was for Copywriting in particular.
This campaign used arresting visuals and simple copy to draw awareness to the challenge, with the hope of encouraging victims to break the cycle and ‘speak out’, in order to get the help they desperately need.
The campaign won three (3) Gold and six (6) Silver ADDYS – one of which was for Copywriting in particular.
Client
Family Planning Association of Trinidad and Tobago
Role
Senior Copywriter
Year
2015
