Championing Better Off

This publication was a pleasure to write. It’s rare that you get to witness first hand the yeoman’s service of a financial giant. In close partnership with the Bank, the agency had a front row seat to the many CSR initiatives the Bank championed. With this ‘frontline’ experience, I was able to better script this piece through the eyes of a witness – telling the story of ‘Better Off’ – for a more enjoyable and authentic read.