An Apple A Day…

For the launch of Ginseng Up’s new apple flavour, we embarked on a massive OOH campaign which saw Billboards across the country taken over by some popular ‘Apple Adages’, while the airwaves were flooded with an infectious jingle, alongside instore POP and an aggressive sampling plan.

The OOH Signage won Gold at the Advertising Agencies Association of Trinidad and Tobago (AAATT) Awards show.