Be Part Of The Bigger Group
Overview
To the average Joe ALGICO was just another insurance provider. Few truly understood the international strength and reach of the Group. We therefore came up with a campaign that drew its strength and inspiration from the most unassuming little creatures – ants. Hardworking, industrious and builders of massive networks, each understands and plays their part for the greater good of the ‘group’.
Unconventional? Perhaps. But a fitting analogy for the challenge presented by highlighting what it means to “Be Part Of The Bigger Group”.
This campaign topped the Financial Products & Services – Corporate Print Campaign category at Advertising Agencies Association of Trinidad and Tobago (AAATT) Awards.
Unconventional? Perhaps. But a fitting analogy for the challenge presented by highlighting what it means to “Be Part Of The Bigger Group”.
This campaign topped the Financial Products & Services – Corporate Print Campaign category at Advertising Agencies Association of Trinidad and Tobago (AAATT) Awards.
Client
ALGICO – American Life and General Insurance Company (Trinidad & Tobago) Limited
Role
Copywriter
Year
2007
