Let’s Play!

Overview

The Ministry of Sport was undergoing a rebrand exercise and we were selected to partner with them through the change management process.

One of the key collateral pieces was the creation of an Employee Handbook, which was reimagined as an Employee Playbook complete with a actual laced cover in keeping with a sporting theme.

This project won two (2) Gold ADDY Awards.

Client

The Ministry of Sport

Role

Senior Copywriter

Year

2014

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